Can a good, clear, strong, well defined
Yes it can.
Let me explain.
A unique value proposition is a concise statement that conveys exactly what you do for the client and two, how you are uniquely different than your competitors. In a competitive market, the consumer views the products or services as a commodity. In a commodity marketplace, the consumer sees price as the only or primary differentiator.
Therefore, if you don’t want to compete on price, you must differentiate yourself clearly and uniquely in the consumer's mind. The more unique your value as compared to your competitors, the easier your marketing message will be to get buyers to seriously consider you and the quicker your sales will be.
A strong, crystal clear and unique value proposition will make you will stand out like a Goliath in the land of midgets.
A clear strong well defined Unique Value Proposition will be shielding you from the onslaughts of the competition like a castle and moat did in the days of the knights of King Arthur's roundtable.
So, before you throw your message out in front of your prospects, ask yourself these questions: